Tommy Hilfiger is no stranger to the world of Formula 1. His long-standing connection with the sport dates back to the early ’90s, having teamed up with iconic names like Ferrari and Mercedes-AMG F1, and even co-creating collections with track legends such as Lewis Hamilton—partnerships that have become part of the brand’s very DNA. Now, the premium lifestyle label joins forces with F1® The Movie to unveil the APXGP collection ahead of its premiere, a collaboration that feels like a natural move for the lifelong F1 enthusiast.
The face of the campaign, Damson Idris, teased the collaboration last month when he arrived at the Met Gala in a custom, F1-inspired Tommy Hilfiger look. The breakout star—who plays Joshua Pearce, a rookie prodigy mentored by Sonny Hayes (portrayed by Brad Pitt)—perfectly channels the tenacity and confidence it takes to succeed on the track.
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The collection rides the rising wave of 'motorcore'—a trend speeding from the race track to the runway. Defined by bold colour palettes, logomania patchwork, and streamlined silhouettes, this racing-inspired aesthetic is seamlessly blended with Tommy Hilfiger’s signature American style. The result? A collection that merges on-track attitude with off-duty ease. Standout pieces like moto-embellished mechanic shirts, a varsity-meets-moto jacket, and tailored Japanese denim jeans strike the perfect balance between edge and elegance.
A standout from the lineup, a bold red quilted jacket, is a replica of the one worn by Idris’ character in the film, blurring the lines between costume and clothing. If you’ve ever wanted to look and feel like one of your F1 heroes, now’s your chance. The collection also features a merino knit polo and other reimagined, paddock-ready pieces that elevate the modern motorsport aesthetic with a touch of sophistication.
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The collection underscores how F1’s influence now extends far beyond the race track, fuelling growing excitement around its crossover into fashion and film. Today’s F1 drivers are emerging as style icons in their own right, with fans closely following their bold sartorial choices both on and off the grid.
“Building on nearly 40 years of infusing motorsport’s colours, logos, and spirit into our collections, we’re thrilled to join Hollywood at the racetrack by partnering with F1® The Movie,” said Hilfiger in a press release. “This film captures a cultural shift, setting a new benchmark in what we call ‘fashiontainment’—where fashion and entertainment collide to shape the future. It’s a bold new chapter, and we’re setting the pace for what comes next.”
As F1 takes the wheel in building its influence in the fashion world, Tommy Hilfiger proves that he knows how to set the pace and not follow it.
The APXGP collection is available in stores and online on tommy.com.