Gucci announces Billkin Putthipong Assaratanakul as its newest brand ambassador. A rising star in the Thai entertainment industry, Billkin is well-known for his roles as Tao in My Ambulance (2019) and as Teh in I Told Sunset About You (2020). He’s also a successful musician, having released music under his own label, Billkin Entertainment, and performing at sold out concerts in Bangkok, China and Hong Kong. He joins fellow Thai stars Gulf Kanawut Traipipattanapong and Davika Hoorne in representing the brand.
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A longtime collaborator of Gucci, Billkin has attended several of the brand’s key events in Thailand—including the Gucci Ancora screening of its spring/summer 2024 collection in Bangkok, and the grand opening of its new store in Phuket earlier this year.
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“Through my collaboration with Gucci over the past years, I have grown to deeply appreciate its rich, impressive heritage. The brand’s core values lie not only in its bold visionary stance but also in its commitment to brand innovation, while continuing to embrace its signature icons and master craftsmanship. These are unique qualities that are evocative to me,” said Billkin on his appointment.
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“My growing partnership with the brand has been a warm and close knitted one, like a family. Every time we come together to work on a campaign or project, there is always a sense of togetherness, with people who share the same passion for the brand and the creative ideas born from individual inspirations and life experiences. Being appointed as Gucci’s Brand Ambassador is the greatest honour the brand has bestowed upon me; one that is beyond my wildest dreams. Gucci has always been a part of my life since I was a young boy. Collaborating with the brand was already a great compliment to my craft, but to be named Brand Ambassador is truly a pinnacle point for me,” he adds.