The world of Louis Vuitton continues to expand, as the luxury fashion House announces its very first foray into make-up. La Beauté Louis Vuitton will be helmed by none other than make-up visionary Pat McGrath, who takes on the role of Creative Director of Cosmetics. Renowned for her boundary-pushing artistry and industry expertise, McGrath will bring her iconic touch to the maison’s much-anticipated debut collection.
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“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage," says Pietro Beccari, Louis Vuitton's Chairman and CEO in a press release.
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“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty,” said Pat McGrath, Creative Director, Cosmetics at Louis Vuitton.
While more information is to be released on the product range, the collection is an exciting expansion of the spirit of travel and creative excellence—much like Pat herself—in a lifestyle beauty experience that extends beyond its products.
The collection will make its debut in fall 2025.
For more information, visit their website.