Long before Chanel named her as one of its brand ambassadors in early 2025, American singer-songwriter Gracie Abrams perfectly embodied the Chanel girl: Timeless, elegant and fiercely individual. After joining fellow Chanel ambassador Jennie as one of the Maison's Coco Crush muses earlier this year, the singer stars as the face of the fine jewellery collection's Summer 2026 campaign.
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Set in a tropical paradise, the new visuals feature Gracie in the Coco Crush earring in beige and white gold with diamonds and Coco Crush supple choker in beige gold. Worn with a simple swimsuit and the singer's sleek pixie haircut, it takes the fine jewellery collection out of galas and glossy magazine shoots and into everyday life, while still carrying with it a sense of quiet refinement and impeccable style.
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Bearing the Maison's signature quilted motif, the Coco Crush collection is among Chanel's most iconic jewellery lines. Necklaces, rings and cuffs in beige, yellow and white gold are the beating heart of the collection, designed to integrate seamlessly into the wearer's personal style with an understated elegance, regardless of occasion. "These pieces practically never come off me day to day… They’re so comfortable and therefore playful and you really can make them your own. Stacking, mixing and matching, all the things," Gracie says of her love for the collection. "It honestly just depends on my mood and whether it's for a performance or just my everyday look. I wear them like a second skin either way."
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"With fine jewellery, I’m really drawn to timeless pieces that can grow with you over time and that inevitably end up holding core memories," she says. "There’s a glamour to Chanel fine jewellery, but even still, they feel like pieces you’d never want to take off because they become a part of you as soon as you put them on."