

There is no escaping the excitement. As I write this letter, Singapore is revving up for its 60th birthday celebrations, with road closures and aircrafts flying overhead every weekend in rehearsals for the big day. There’s a slew of special commemorative products—from luxury watches to restaurant dishes—to mark the nation’s Diamond Jubilee, and news feeds are filled with local stories that tap into the nostalgia that many are undoubtedly experiencing.
We have not been exempt from this. ELLE has been in Singapore for 32 years—more than half of modern Singapore’s existence—after all. In the spirit of celebration, we turned to the people who make National Day the memorable spectacle that it is. From the hosts who direct our attention throughout the parade, to the musicians and songwriters who have us singing along, our feature, “National Pride”, showcases the stars of the National Day Parade (NDP) who give us a sneak peek into the making of the parade.
Even though the focus is on our little red dot this month, we’re still keeping our eye on what’s happening around the world. Hence, this issue also promises a tapestry of inspiring personalities and timely insights that we’re sure will resonate with readers navigating today’s dynamic world: We’re thrilled to present not one, but two extraordinary women on our covers this month.


First, the iconic Soo Joo who continues to captivate with her boundary-defying spirit and razor-sharp cheekbones. Our in-depth interview and photoshoot with the model-turned-muscian in Seoul reveal the many layers behind her trailblazing career and personal journey. Alongside, we also have the radiant Baifern Pimchanok—an ever-evolving talent whose quiet strength, emotional depth and grounded outlook have redefined what it means to be a superstar in Asia today. Together, these cover stars embody resilience and reinvention—qualities that are so crucial to us as a small island state with big ambitions.
Once you’re done taking in your fill of celebrity news, turn to our Watches and Jewels Special. Curated for lovers of contemporary designs that exude timeless elegance, the section presents a trove of must-have pieces that will elevate your style for the next 60 years and beyond. Learn about the stories of heritage and craftsmanship behind them and why they are investments worthy of your attention.
We hope these pages inspire you, as much as they inform and entertain. And thank you for being a part of the ELLE community. Happy birthday to us all!