TUMI, the global leader in luxury travel and lifestyle design, commemorates its 50th anniversary with the launch of "Made for You Since 1975." This milestone campaign pays homage to the brand's half-century of crafting products that not only stand the test of time but are intrinsically linked to the journeys of those who carry them.
Captured by esteemed lifestyle photographer Christopher Anderson and directed by Nim Kyong Ran, the campaign takes us inside the personal and often intimate relationship between TUMI’s iconic designs and its devoted customers. Set in the vibrant streets of Lisbon, the film spotlights the brand’s timeless collections—Alpha, Voyageur, and 19 Degree—celebrating their enduring appeal and their place in the lives of the modern traveller.
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“We wanted to use our golden anniversary as an opportunity to reflect on the core collections that have defined TUMI for decades,” explains Creative Director Victor Sanz. “Our goal has always been to perfect the travel experience for our customers, combining functionality with elegance. This milestone isn’t just about celebrating our past—it's about looking to the future while honouring the longevity, effortless utility, and timeless beauty that our customers have cherished for five decades.”
The film highlights TUMI’s most coveted designs, such as the Alpha International Dual Access Carry-On and the Voyageur Celina Backpack, each offering a perfect fusion of innovation and style. The Alpha Carry-On, beloved by frequent travellers, stands out for its clever organisation and ease of access, while the Voyageur Celina Backpack is a sophisticated, practical piece that effortlessly transitions from day-to-day urban life to travel.
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TUMI’s commitment to impeccable craftsmanship and design has helped it remain at the forefront of luxury travel. With over 300 retail locations in major cities and travel hubs worldwide, the brand continues to expand its presence, delivering high-performance travel products to a discerning global community. "At TUMI, we’re driven by a relentless focus on our customers,” says Andrew Dawson, President of TUMI. “We’re constantly evolving—innovating with new materials, refining functional details—always with an eye on what our customers need, whether they’re heading to the airport or embarking on an adventure around the world."
As TUMI celebrates its remarkable legacy, the brand also looks to the future with a year-long programme of new product launches and campaigns featuring prominent global ambassadors. For TUMI, this anniversary is not just a reflection of past success but a continued commitment to innovation, ensuring that the brand remains a trusted companion for the next 50 years and beyond.
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