This year, Longines celebrates 70 years of timeless elegance and rich heritage. To commemorate this occasion, the Swiss luxury watchmaker expands its Conquest collection—a line of sports watches that combines performance with style, perfect for daily wear. It also launched a brand new campaign starring South Korean actress Suzy, Chinese actress Zhao Liying, and A-list model Barbara Palvin.

The expansion includes exclusive new models for women and men, in a wide range of colours, materials and size—30mm, 34mm and 38mm for the three-hand versions, and 42mm for the chronographs. The new 2024 models, in stainless steel or bi-material case with alternating polished and satin-finished surfaces, are also water-resistant up to 100m featuring a transparent screw-on case back. 

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The expansion includes exclusive new models for women and men, in a wide range of colours, materials and size—30mm, 34mm and 38mm for the three-hand versions, and 42mm for the chronographs. The new 2024 models, in stainless steel or bi-material case with alternating polished and satin-finished surfaces, are also water-resistant up to 100m featuring a transparent screw-on case back.

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Each timepiece is powered by Longines’ proprietary self-winding mechanical movements. Equipped with a silicon balance-spring, and new components made of non-magnetic material, the pieces now boasts resistance to magnetic fields that exceeds the ISO 764 standard by a multiple of ten.

Titled "A Life in a Day", the campaign features Suzy, Zhao and Palvin wearing the 34mm three-hand version of the Conquest in various settings, highlighting the wearability, versatility, and desirability of the watches.