For over 60 years, Graff has filled its universe with precious jewels that take inspiration from every imaginable source. Over time, the British jeweller has transformed numerous motifs into signature icons that anchor its sparkling legacy with poise and sophistication. Whether drawn from the enchanting beauty of nature or the elegance of geometric forms, these designs have captivated generations of women—and continue to do so with their timeless allure and flawless gems. Enhanced by the unrivalled brilliance of Graff’s diamonds, each piece becomes an irresistible masterpiece, destined to be the crown jewel of any collection.

STUDY IN BOTANY

In the hands of Graff’s creative talents, nature is turned into exquisite creations that showcase the house’s distinctive brand of feminine elegance and sophistication. The Wild Flower Collection evokes the untamed splendour of a garden, brought to life with brilliant diamonds set in delicate forms that mimic nature’s beauty.

The designers drew inspiration from the diverse, organic forms of wild flowers that grow freely in nature, while the artisans sought to recreate their natural shapes. Clay is first used to sculpt each bloom to create models. Specific care is devoted to every petal, which is individually and gently angled to create a feel of extraordinary lightness. The models are then scanned using state-of-the-art technology to create an exact replica in 3D, then carefully refined to ensure perfection from every angle.

The resulting forms, crafted in precious gold, receive sparkling embellishments and become wearable statements. Each is a delightful piece of jewellery, whether in designs featuring singular blossoms or floral clusters. Their charm lies not just in the exceptional shine of the diamonds, but also in their astonishingly lifelike appearance. This is an effect of the sculptural volume and organic asymmetry, modelled after actual flowers.

IT’S A TIE

Think a bow is simply just a bow? When interpreted masterfully in jewellery design, bows can be beautifully fluid and tasteful. Graff has made every effort in finessing the form of its Tilda’s Bow, not just perfecting its shape but also creating an illusion of softness, movement and flow. The collection of jewellery captures the precise moment that a silken ribbon is secured into a voluminous bow, and comprises playful but elegant pieces that would delight the sophisticate as well as the girl at heart. 

Look closer and you can see the attention to detail: Every loop and curve is set with pavé diamonds, even the areas that are partially obscured from view. The rings, earrings, bracelets, necklaces, pendants, brooches and watches in the collection are also deliberately designed to be subtly different from each other, giving them unique character. They complement yet do not perfectly match one another.

ETHEREAL FLIGHT

With the butterfly being a symbol of transformation, it’s of no surprise then, that it is a heritage motif for Graff, having featured prominently throughout its history and continuing evolution. Its winged form has inspired a dazzling array of jewels and timepieces at the house, among which there are elaborate, opulent creations, and also subtler statements, as seen in the Butterfly Collection. For many women, the creature also stands for strength, freedom, hope and rebirth. On top of being precious accessories, these jewellery pieces are also worn as symbolic personal talismans.

The collection features the butterfly in three distinctive styles: The Butterfly Silhouette, which plays on the outline of its wings; the Pavé Butterfly, designed for maximum brilliance; and the Classic Butterfly, whose distinct shape is formed by a combination of marquise and pear-shaped diamonds.

A MODERN ICON

Simple but distinctive, modern and yet timeless, these are the qualities of the most versatile of jewellery—exactly the features you would find in the Laurence Graff Signature Collection. Distinguished by its “faceted” design, this line of jewellery pays homage to the house’s founder and his legacy in cutting and polishing the world’s most beautiful diamonds.

The Laurence Graff Signature Collection is also the brand’s first unisex diamond range, and naturally, a popular choice as wedding or couple’s jewellery. Besides being the ideal statements that go with just about every kind of outfit, they can also be worn in many different ways. 

Available with or without diamonds, and in options of white, yellow and rose gold, the Laurence Graff Signature bracelets, rings and necklaces can be worn stacked and layered together as one wishes, or even with other jewellery.

To find out more, visit Graff.com.