FRED's New Force 10 Rise Collection Adds A New Chapter To A Brand Legacy

Expect a bolder, more glamorous aesthetic for high-definition style.

Published: April 10, 2025

Jin of BTS in Fred's Force 10 Rise — Fred's global brand ambassador Jin of BTS wearing the new Force 10 Rise.

Instantaneously recognisable for its braided marine cable and buckle design, Fred’s iconic yet oh-so-versatile Force 10 has been synonymous with the Parisian jewellery house since its introduction in 1966. Close to 60 years later, Fred is adding a new range of designs to the emblematic collection to reinforce its legacy: The Force 10 Rise, as seen on Jin of BTS, which builds on its precursor with bolder dimensions and scaled-up proportions for even more bling and glamour.

Fred Force 10 Rise earrings and necklace — Available in rose gold and white gold, the Force 10 Rise spans earrings to necklaces.

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Born out of Monsieur Fred's avid love for sailing, Fred’s glitzy new creations continue to tip their hats to the collection's nautical heritage and love of the French Riviera with a three-in-one stack motif that sees its iconic buckle element flanked by a row of diamond pavé on one side and a braided cable on the other. Available in rose and white gold, the new designs span ear cuffs, earrings (in half-moon or hoop designs), rings and pendant necklaces that go big on visual effect without compromising on elegance and sophistication.

Fred Force 10 Rise earrings and ear cuffs — The new Force 10 Rise designs feature a stacked motif for added impact.

With its Mediterranean vibe and nautical roots, Fred’s Force 10 collection has always evoked joyful, carefree days under summer skies. The versatile new Force 10 Rise pieces—great on their own or layered with other jewellery—continue to champion that viva la dolce spirit but with triple the impact. Now, who could possibly say no to that?