When it comes to birthdays, there are toasts and then there are Moët & Chandon toasts. For generations, the maison has been the bottle of choice for the bold and the beloved, from Paul Newman blowing out 40 candles in 1965 to Scarlett Johansson clinking glasses with her twin brother in 2014. Even Roger Federer, the king of baseline cool, saves a glass for family and friends at home. Some traditions never go out of style because they just get better.

Enter Pharrell Williams, who has teamed up with Moët & Chandon to reimagine the art of birthday celebrations. Their collaboration brings a new sense of collective joy to the ritual of raising a glass, tapping into the best part of birthdays: The people who want to celebrate with you. (And yes, Pharrell’s first champagne toast was Moët, what else would it be?)

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For the limited-edition collection, Williams reached into Moët & Chandon's archives and uncovered a charming detail: Before it became the sleek tie we know today, the bottle once wore a bow. That bow, symbolising togetherness, generosity, and a little bit of birthday surprise, now crowns a new range of celebratory bottles from the glittering Jewel Masterpiece to the Bow Capsule and limited-edition releases.

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The lineup includes Brut Impérial in Gold, Midnight Blue, and Deep Red, plus Nectar Impérial Rosé (75cl) in White. If you’re feeling extra, the Bow Creation is available in Midnight Blue and White but only in very limited quantities. In Singapore, you’ll find them at W Singapore – Sentosa Cove, selected FairPrice Finest stores, and nightlife spots like Zouk, HighHouse, and HaveFun Live Show. Party season just got a lot more official.