In celebration of World Mental Health Day, renowned activewear brand lululemon has launched its 'Together We Grow' campaign—featuring beloved K-drama actor Park Seo Joon, Amotti, winner of Physical: 100 Season 2, and KAAIAA founder Leah Simmons. Through the brand's vibrant campaign, local event activations, and the #TogetherWeGrow Challenge, communities across Asia are encouraged to find inspiration, stay motivated, and join the movement to nurture their mind, body, and spirit.
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Lululemon's 'Together We Grow' campaign focuses on inspiring younger generations to combat wellbeing burnout, as highlighted in the brand's 'Global Wellbeing Report.' The campaign includes a challenge to reach "1 million minutes of movement".
In this captivating campaign, Seo Joon makes his debut as a lululemon brand ambassador, emphasising the importance of mental wellbeing. “I hope we can create a culture where it feels natural to openly talk about our feelings and express emotions.” Fellow ambassadors Amotti and Leah also share their personal journeys, discussing how they overcame devastating injuries with the unwavering support of their communities. Their stories amplify the core message of the ‘Together We Grow’ campaign: by fostering a sense of community, we can nurture overall wellbeing. The campaign also features a curated selection of Lululemon products in action, highlighting their blend of comfort and performance. Key pieces include the Metal Vent Tech collection, worn by Seo Joon and Amotti, and the iconic Align range, modelled by Leah.
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You may have found yourself feeling drained by the demands of daily life, only to be weighed down further by societal pressures to achieve wellbeing in prescribed ways. This often leads to 'wellbeing burnout'. While the pursuit of wellbeing is deeply personal, small lifestyle changes and activities can make a significant difference. Lululemon’s annual 'Global Wellbeing Report' highlights that something as simple as moving with others fosters a sense of community—a small yet impactful action that can greatly enhance mental health and overall wellbeing.
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As apart of the campaign, lululemon is launching their ‘Move. Mind. Unite’ initiative on 20 October, led by former ambassador and CrossFit trainer Aidan Chemaly. This action-packed event will feature ‘Murph Elites,’ including CrossFit Fire City founder Samuel Lim and lululemon ambassador Gino Morales, as well as national swimmers Quah Zheng Wen and Christopher Yeong amongst many others. The initiative is set to take place across 14 locations in Singapore. Read on for the specific details.
When: 20 October 2024
Where:
- Mobilus CQ (12am / 4am)
- FireCity, Hello Body, Fitness Bravo, Amplify, F45 Changi Business Park, BFT Loyang (8am / 9am)
- FireCity, Crossfit Kampung, Grityard, Canvas, DVS (Shenton Way, Paya Lebar), Core Collective (12pm)
- The Garage, MOF, REVL, Canvas, DVS (Shenton Way, Paya Lebar) (4pm)
- MOF, Grityard (8pm)
Click here to purchase your ticket. Each ticket also includes a limited edition lululemon top. All proceeds raised from the challenge will be donated to Samaritans of Singapore.
For more details, visit lululemon’s Instagram page.