This October marks the 30th anniversary of the National Breast Cancer Foundation and the arrival of Breast Cancer Awareness Month. As brands and businesses across fashion, beauty and lifestyle rally together to show support for the cause, now's the best time to make a difference with your buck. Ahead, we've rounded up 10 limited-edition drops and experiences that support breast cancer awareness.
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RALPH LAUREN
In a new campaign entitled “Live Well. Be Well.”, Ralph Lauren unveils its highly anticipated 2024 Pink Pony collection that spans womenswear, menswear and childrenswear. With the aim of inspiring consumers to lead an active, healthy lifestyle, the youthful collection featured a diverse selection of sportswear classics and athleisure staples. From varsity jackets to biker shorts and running shoes, every item is dressed in vivid hues of black and pink, with some embellished with the American label's iconic Polo Pony motif. Ralph Lauren has pledged to donate 100 per cent of the proceeds from the sale of the classic Pink Pony Twill Ball Cap and the Pink Pony Cashmere Hoodie and 25 per cent of proceeds from the sale of other products in the collection to the Pink Pony Fund. Within Singapore, donations from the Pink Pony benefit will support the Breast Cancer Foundation.
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ZENITH
Zenith renews its partnership with the Susan G. Komen Breast Cancer Foundation for the third year, unveiling a pink 41mm DEFY Skyline. Limited to 100 pieces, a portion of sales will support breast cancer research.
GHD
For 21 years, ghd has been a fierce advocate for breast cancer awareness. The brand debuts a limited-edition pink collection, featuring cult favourites like the Helios Professional Hairdryer, with $10 from every purchase supporting breast cancer charities worldwide.
BOBBI BROWN
The Proud to be Pink Crushed Oil-Infused Gloss Duo ($51) of high-shine lip glosses enriched with botanical oils, come in two shades (Kir Sugar and New Romantic) and pink ribbon packaging, with 50 per cent of proceeds going towards supporting breast cancer initiatives.
JO MALONE LONDON
Jo Malone has pledged to donate 50 per cent of proceeds from the sale of the limited edition 100ml bottle of Peony & Blush Suede Cologne, a fresh floral with hints of peony and red apple.
CLINIQUE
Clinique’s iconic Dramatically Different Moisturizing Lotion+ comes in a limited-edition pink bottle, and $10 from each purchase will go to breast cancer campaign partners in Singapore.
ESTÉE LAUDER
For every bottle of the Advanced Night Repair Synchronized Multi-Recovery Complex ($197 for 50ml) sold, $30 will be donated to Breast Cancer Foundation and other breast cancer-related research and causes.
LA MER
In honour of breast cancer month, 50 per cent of proceeds from the sale of its ultra-nourishing Lip Balm ($165) will be donated to breast cancer campaign partners in Singapore.
ORIGINS
Pamper your hands while championing the cause with the limited-edition Peace of Mind Moisturizing Hand Cream from Origins—$10 from the sale of each tube will be donated to breast cancer campaign partners in Singapore.
GOODWOOD PARK HOTEL
Enjoy a special Pink Ribbon English Afternoon Tea Buffet at L’Espresso ($65++ on weekdays, $68++ on weekends) in the month of October. The pink-themed spread of savouries and sweets includes Chicken Cannelloni with Pink Bechamel Sauce, Lychee & Rose Cake, and Rose Cream Crème Brûlée. The restaurant will donate $2 for each paying adult to the Breast Cancer Foundation.