Summer has come early thanks to Tommy Hilfiger. The brand has always been about a dynamic, distinctly American lifestyle and the effortlessly cool clothes synonymous with that kind of living. It only makes sense that summer is the natural element for those breezy clothes, when days stretch long and everything is bathed in warmth and light. This year, Tommy Hilfiger created the dream version of summer on a Caribbean island with The Hilfiger Resort. Taking over the Soho Beach House Canouan in St. Vincent and the Grenadines, Tommy turned paradise into a playground for the super stylish—one where red, white and blue commingled with golden hour and turquoise waters.
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The Tommy Hilfiger aesthetic can be summed up as ‘Prep with a Twist’ and this summer collection did not deviate from that winning formula. The brand offered up a whole wardrobe of timeless pieces refreshed for sun-soaked, sea-sprayed adventures. Comprising resort and holiday styles, the collection ranged from more elevated fare for sundown soirees to easy looks one can just throw on or off by the beach.
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The guest list at The Hilfiger Resort read like a who’s who of beautiful people. There was Patrick Schwarzenegger, fresh off his buzzy turn on The White Lotus, along with his fiancee, top model Abby Champion. Other actors such as Madelyn Cline, Lukas Gage, Michael Rainey Jr. and Anupam Tripathi also came along for the trip, as did influencers like Irene Kim and Noel Robinson.
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The four days at The Hilfiger Resort were both a fantasy escape and a real-life showcase for how versatile the Tommy Hilfiger Summer 2025 collection is. From lightweight dresses and shirting to soft, relaxed tailoring, there was a style proposition for every occasion—be it sunset cocktails at the jetty; a day out on the boat, sailing around and diving in the crystal clear waters of Tobago Cays; or heading to nearby Mayreau island for grilled seafood and piña coladas.
On our last night at The Hilfiger Resort, Tommy Hilfiger himself and his wife Dee, showed up for dinner by the beach, where we also celebrated Mr. Hilfiger’s birthday. With disco balls strewn all around, the beach also became the dancefloor once the food has been polished off. To cap it all off and end things on a literal high, Tommy Hilfiger whisked everyone off to a surprise afterparty at a club that looks like a beach shack but is situated up in the hills, its open rooftop deck looking out over the island and the waters.