The adidas SL 72 is back and ready to revolutionise street style—again. First introduced in 1972 at the Munich Olympic Games, the SL 72 quickly became a hit with athletes for its lightweight design and comfortable feel. For the uninitiated, the name SL 72 nods to both its “Super Light” technology and the year of its inception.
It didn't take long for this running-inspired silhouette to cross from the track to the streets. Thanks to its versatile design and classic aesthetic, the SL 72 quickly became a streetwear staple among fashion-forward trendsetters, as it was easy to incorporate into any outfit.
Today, adidas Originals is honouring the legacy of this iconic shoe with a global campaign aimed at a new generation of style leaders who value comfort and individuality. The collection features two reimagined versions from the archives: The SL 72 OG in green, white, and yellow for women, and the SL 72 RS in blue, white, and red, with an expanded size range that includes men's options.
Leading the Singapore campaign is local multi-hyphenate Iman Fandi. With a lifestyle that includes running, dancing, and yoga, the 23-year-old singer and model embodies the perfect mix of sport and fashion, reflecting the dynamic energy of the SL 72. In the campaign, Iman wears '70s-inspired athleisure with a modern twist, recognising the sneaker's heritage while showcasing its enduring relevance today.
Iman's style in the campaign offers inspiration for how you can wear the SL 72. But if you prefer a more contemporary varsity aesthetic, pair the sneakers with a coordinating track top, skirt, or bright tennis whites for a fresh take on the trend.
Indeed, whether you're hitting the streets or heading to a casual meet-up, these sneakers are perfect for making a bold statement without sacrificing comfort. And the SL 72's versatility means it fits right into any style.
Now, where will your SL 72s take you?
Now available at www.adidas.com.sg/sl_72, the adidas App, adidas Brand Centre Orchard, adidas VivoCity Originals (B1), Foot Locker Orchard Gateway@Emerald and online at www.footlocker.sg/adidas, as well as at selected retailers.