This April, Longchamp unveils a new boutique at Raffles City Singapore, marking the sixth destination in the brand’s ongoing travelling boutique concept across Asia. A luminous green that feels fresh and energetic envelops the entirety of the concept store. From the walls and floors to the display shelves, sofa and wooden tables, quite literally everything is in the striking shade of green. It creates a kind of visual cocoon that pulls you in instantly. Even the salespeople are dressed in green jumpsuits.
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The space brings together a tight curation of the house’s signature bags, alongside newer silhouettes such as the Loong bag and a limited-edition, Singapore-exclusive Le Pliage du Monde. The piece is a part of the brand’s collectible travel offerings, with a pandan cake motif printed on the Le Pliage, nodding to a local favourite sweet treat.
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Guests can redeem sweet treats—including pandan kaya pistachio ice cream, matcha, and kombucha—with every purchase at the concept boutique from now until 3 May 2026. The pop-up will run through 15 September 2026.
From Atiqa Dar to Carrie Wong, the launch gathered many local celebrities and friends of the Maison to enjoy the in-store experiences, including an interactive sticker photobooth. The night concluded with a setlist by local singer-songwriter, Alexandra Teh.
