It’s official—Coach’s Tabby bag is having a moment, and if you’ve spent even five minutes scrolling through TikTok lately, you’ll know exactly what we mean. What started as a quiet luxury staple has become the ultimate arm candy for Gen Zs and millennials alike, thanks to the power of the platform’s “What’s In My Bag” videos and aesthetically-pleasing styling hauls. And now, Coach is bringing the Tabby love directly to us with a full-on immersive pop-up at ION Orchard, celebrating not just the bag, but the spirit of self-expression that’s got a whole new generation obsessed.
Coach has always been a name fashion insiders loved—but now, it’s become a hot topic for everyone. The resurgence of Y2K aesthetics (hello, nostalgic logo prints) combined with Coach’s commitment to top-notch craftsmanship and its buttery soft leather has made the Tabby the It-bag of the moment. Whether it’s the timeless shoulder bag, the quilted number, or the playful Twisted Tabby (exclusive to the pop-up), the collection has a style for every vibe.
Running from 8 March to 10 April 2025 at ION Orchard’s Level 1 Atrium, the Coach Tabby Shop is an experience not to be missed. We’re talking a larger-than-life Tabby bag installation (perfect for your next Insta post), new colourways—Bluebell, Moonlight and Fuchsia—straight from the runway, and even complimentary on-the-spot customisation by artists Tiffany Lovage and Aeropalmics with every leather bag purchase—featuring emblematic Coach and the artists' designs. Add in cute charms, interchangeable straps, and that signature Coach leather feel, and you’ve got a recipe for handbag heaven.
Plus, there’s free swag—because who doesn’t love a good freebie? Visitors score a Coach Puffy sticker and get a limited-edition Tabby popsicle—because fashion should be fun. Tabby popsicles can be redeemed every Friday and Saturday from 2pm to 8pm, limited to 300 per day. Redeem both here. And if you fancy a bit of luck, every purchase at the pop-up gets you into a weekly raffle to win a Coach bag, a small leather item or care kit.
Whether you’re a lifelong Coach fan or a newbie drawn in by the TikTok hype, the Coach Tabby Shop Pop-Up is your chance to get up close and personal with the bag of the moment—and maybe even walk away with one (or two).
The Coach Tabby Shop Pop-Up, located at ION Orchard, Level 1 Atrium, will run from 8 March to 10 April 2025, open daily from 10am to 10pm. Tiffany will be on-site every Friday from 2pm to 6pm, while Aeropalmics will be at the pop-on on Saturdays from 2pm to 6pm. For more information, visit their website.