MCM welcomes the Ramadan season with a sophisticated capsule collection with Noor Stars. Known for her immaculate style and advocacy for women’s empowerment, Noor has emerged as one of the Middle East's most notable content creators in recent years. The 24-year-old social media star has also been named as one of the newest members of the brand’s Maverick tribe—a community of boundary-breaking digital nomads who are making waves online and in their respective fields.
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Ramadan, a time of introspection and togetherness, serves as a fitting backdrop for the campaign. Shot by photographer Morwoyne Mezeraia and videographer Yassin Yassin, the campaign presents a fascinating dialogue between Noor's deep cultural roots and the German label's bold creativity—with a radiant Noor posing against a sunset-lit desertscape with MCM's latest spring/summer 2025 offerings, alongside exclusive pieces from the Ramadan capsule.
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“I believe dreams are destined to happen,” Noor shared. “Collaborating with MCM has been a dream come true. I wanted to design pieces that empower women, whether celebrating Ramadan or in daily life.”
Inspired by the celestial movements of day and night, the timeless pieces are rendered in a sophisticated black hue, with some shimmering accents. The five-piece collection includes a silk robe with embroidery, a high-neck shirt with sleek trousers, and a small diamond crossbody bag with a satin-finished leather exterior and an adjustable strap.
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