Why Everyone’s Buying Beauty Fridges

Why Everyone's Buying Beauty Fridges Image source: @heymichellelee and @Jasmine_blu

It’s official, 2019 is the year that storage solutions became next-level stylish. Popularised by Instagram, of course, aesthetically pleasing storage is also part and parcel of the Marie Kondo effect. Today everything has their place, and a pretty place at that.

So, in addition to your elegantly organised shelf showcasing your skincare, and your oh-so-photogenic make-up display table, comes the beauty fridge – a.k.a. the space to store your stash that likes to stay chill.

Editor in Chief of Allure, Michelle Lee's beauty fridge pictured on her Instagram account (@heymichellelee).
Editor in Chief of Allure, Michelle Lee’s beauty fridge pictured on her Instagram account (@heymichellelee).
Jasmine Blu, CEO of accessories label, Just Peachy, tweeted images of her personal beauty fridge (@Jasmine_blu).
Jasmine Blu, CEO of accessories label, Just Peachy, tweeted images of her personal beauty fridge (@Jasmine_blu).

Naturally, you could (and may already) store certain products in your main fridge. But then that’s probably not going to trend on Twitter, is it? Enter the dedicated company for the mini fridge solely designed for beauty: ‘Makeup Fridge’ – which comes with the excellent tagline ‘face mask and chill’. You can also shop them on Minifridge.co.uk as well as the likes of trusty Argos and Amazon, if you want in on the trend.

The Australian company, The Beauty Fridge (@thebeautyfridgeofficial) is set to launch sales soon.
The Australian company, The Beauty Fridge (@thebeautyfridgeofficial) is set to launch sales soon. Prices unavailable at the moment.
Technically a mini fridge for snacks and canned drinks, the Cooluli mini fridge in cow prints and matte black (US$47.99 or approximately S$65 from Amazon).
Technically a mini fridge for snacks and canned drinks, the Cooluli mini fridge in cow prints and matte black (US$47.99 or approximately S$65 from Amazon).

But what should you store in your beauty fridge? Not just what looks good on the ‘gram, actually. There’s a method to this no-so madness:

Facial Tools

Rose Quartz Face Roller from Herbivore Botanicals (S$58 from Sephora).
Rose Quartz Face Roller from Herbivore Botanicals (S$58 from Sephora).

If you use tools made of jade of rose quartz, such as a facial roller or gua sha, while cooling anyway, you might as well keep them extra cold.

When used for facial massage the cool, smooth surface helps encourage lymph drainage (therefore reducing puffiness) and brighten the complexion by boosting the circulation and blood flow beneath the skin granting a visible glow.

Sheet Masks

Stretch sheet masks (superior to tissue masks) kept in the fridge make for the ultimate hangover cure. Refreshing, tightening and brightening – not to mention hydrating, of course – it’s an easy way to enhance their benefits.

Definitely do the same with your eye mask patches, making them ultra-cooling and de-puffing.

Day Creams

A soothing and lightweight day cream (or sorbet as Dior has it) to refresh and rescue dry and parched skin (S$69).
A soothing and lightweight day cream (or sorbet as Dior has it, S$110 from Dior Beauty counters) to refresh and rescue dry and parched skin.

Not a must, but keeping your day creams (for face and eyes) in the fridge will increase their effectiveness at reducing puffiness, firming and temporarily reducing the appearance of pores.

Face Mists

While we spritz facial mists for various reasons – from setting make-up to granting an instant glow – there’s no doubt that keeping them cool will make them feel more refreshing, which is especially lovely in summer.

Probiotic and preservative-free skincare

Gallinée is a probiotic-focussed French skincare label, new to Sephora Singapore. Here, from left: vinegar to tone the face (S$42); serum (S$95); moisturiser (S$65).
Gallinée is a probiotic-focussed French skincare label, new to Sephora Singapore. Here, from left: vinegar to tone the face (S$42); serum (S$95); moisturiser (S$65).

Live probiotic skincare (such as that by brand Mother Dirt) must be refrigerated to extend the life of the bacteria. In addition, most all-natural beauty products without preservatives like parabens, would benefit from keeping cool, given that they have a shorter shelf life. For example, Lush recommends its fresh face masks are kept in the fridge, and only left out for no longer than four hours.

Nail Polish

Enamoured Nail Glaze in Evelyn 144 grey by Marc Jacobs Beauty (S$30).
Enamoured Nail Glaze in Evelyn 144 grey by Marc Jacobs Beauty (S$30).

While the jury is out on keeping fragrance in the fridge (experts have differing opinions), it’s widely considered the best place for nail polish.

Why? It will maintain the stability of the formula, preventing it separating and going all gloopy.

This story first appeared on ELLE UK.

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