Montblanc is back with its creative collaboration with filmmaker Wes Anderson, inviting audiences back into his meticulously crafted world to celebrate the brand’s rich heritage. Following the success of their first project marking the 100th anniversary of Montblanc’s iconic Meisterstück writing instrument, Anderson lends his signature visual storytelling and whimsy to a new short film titled Write.
Once again, the filmmaker brings his personal brand of humour, dreamscape, and layered metaphors to the screen—this time, exploring writing, travel, and introspection through Montblanc’s lens.
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Set in the surreal, snowbound Montblanc Observatory High-Mountain Library, first introduced in their previous collaboration, this film features a cast of Anderson regulars including Rupert Friend, Michael Cera, Waris Ahluwalia, and rising actor Esther McGregor. The filmmaker himself makes an appearance, playing one of three mountaineers inhabiting the observatory high above the clouds. What unfolds is a whimsical narrative filled with metaphysical musings, brand storytelling, and literal gift-giving—all woven together with Anderson’s trademark deadpan charm.
The short film also introduces a fantastical new setting: The Montblanc Voyage of Panorama, an imagined train car traversing poetic, otherworldly landscapes. Here, travel becomes a metaphor for self-reflection and creativity, with each stop offering passengers, and viewers, a chance to pause, reconnect with themselves, and, of course, write.
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“Montblanc has such an extraordinary, rich heritage and DNA — an endless source of creative material and stories to be discovered,” says Marco Tomasetta, Montblanc Artistic Director. “In Wes Anderson, we’ve found the perfect narrator, offering an original lens through which people can discover our Maison.”
Throughout the film, Montblanc icons and new creations make subtle and not-so-subtle appearances. Featured products include the new Montblanc Writing Traveler Bag, a Portable Writing Table, a historic Minerva pocket watch, and, naturally, the Meisterstück fountain pen—reimagined by Anderson himself.
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The project redefines traditional luxury storytelling, delivering something more unexpected. “This film will stop viewers in their tracks,” says Stephanie Radl, Montblanc’s Global Director of Brand Relations and Communications. “By disarming audiences, it encourages them to interact with the brand very differently. Ultimately, they will see that in addition to Montblanc craftsmanship and design, the Maison is about inspiring creativity in all its forms and finding new original ways to tell stories.”
Bringing Anderson’s vision to life is a team of his longtime collaborators: Co-director Roman Coppola (who also helmed additional short-form content for the campaign), producers Jeremy Dawson and John Peet, director of photography Darius Khondji, production designers Adam Stockhausen and Stephan Gessler, and costume designer Milena Canonero. Production was managed by Babelsberg Production Group.
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Complementing the film, the campaign also features striking visuals by photographer Charlie Gray. These campaign images star the cast alongside Montblanc Global Brand Ambassadors Jing Boran, Xin Zhilei, Joey King, and Daniel Brühl.
For more information, visit www.montblanc.com.