STAYC, our March 2024 digital cover star, makes a powerful return with their latest single album, [S], embracing a sophisticated new sound and a high-fashion aesthetic. With the infectious title track "BEBE" and a sold-out world tour, the group proves they are evolving beyond expectations—ready to lead the next wave of K-pop.

Leading the charge is "BEBE," a pulsating funky house track that delivers a striking visual and auditory experience. The accompanying music video is a high-concept, fashion-forward production, blending avant-garde styling with bold typography reminiscent of luxury editorial spreads. STAYC's message is clear: They refuse to be pigeonholed. The hypnotic refrain, "Don’t wanna be a bebe," encapsulates their desire to transcend superficial labels, inviting fans to embrace authenticity beyond the manufactured perceptions of the industry.

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The album also boasts "DIAMOND," a contemporary R&B anthem with Afro-inspired rhythms that showcases the group’s vocal depth. It’s an uplifting, forward-looking track about embracing the future with confidence. Meanwhile, "PIPE DOWN" leans into pop-R&B, enriched with brassy textures and a newfound vocal strength, marking one of STAYC’s most assertive performances yet.

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Beyond the studio, the momentum continues. "STAY TUNED", their 2025 world tour, has already cemented their status as global stage dominators. Kicking off in Seoul, the tour’s tickets sold out within moments, proving the group’s undeniable ticketing power. The dazzling tour visuals—ethereal yet commanding—set the tone for what promises to be an electrifying series of performances. The Singapore leg of their concert takes place on 16 August 2025 at The Star Theatre. Book your tickets here.

Watch our exclusive interview with STAYC