Kate Spade’s Nicola Glass is on a worldwide mission. Since the creative director took over the reins in 2017, the American brand has had its first-ever runway show, a conceptual pop-up shop, a millennial celebrity-cast campaign (Sadie Sink! Julia Garner! KiKi Layne!) lensed by Tim Walker, and a distinctively polished yet fun and bold offering — one that’s gotten fashion insiders to sit up and pay attention. Now, over a year into the creative director’s new era for Kate Spade, the Glass treatment too is taking over brick-and-mortar.
Like Singapore’s ION Orchard and Jewel Changi Airport stores that now embody the creative director’s spirited and modern vision, its new boutique in Kuala Lumpur’s Suria KLCC is kitted out in the brand colours introduced with her appointment. Soft, pink walls flank rose gold racks, punctuated by deep green in the products that line the shelves — and elevated by the plush texture of velvet drapes. Of course, Glass’ colourful creations — from a medley of printed dresses to the sleek Nicola bag in a gamut of hues — take centrestage and enliven the 1,550 sq. ft space. The creative director said, “I’ve seen so much opportunity to evolve the brand since I started, and for me this new retail vision is a much more modern expression of our original DNA and personality.”
But anyone who shops both online and in-store knows that the best experiences go beyond simply just purchasing a product. At the Kate Spade store, a range of quirky jewellery sits upon a chest of drawers, beckoning the shopper to discover its house code of fun by mixing and matching spade-motif bracelets, rings and earrings. It’s also equipped with an embossing machine, with the leather Unlock bracelets and select small leather goods canvas to personalisation.
To celebrate its new digs, Kate Spade threw a party with South Korean actress Oh Yeon Seo (of A Korean Odyssey and My Sassy Girl) in attendance, and the who’s who of Kuala Lumpur out in full force — all decked in Glass’ floral frocks, of course. See Oh, the up-and-coming Malaysian crooner Daiyan Trisha and actress Tasha Shilla to name a few, backdropped by Kate Spade’s new store in the video above.
The new Kate Spade store in Kuala Lumpur is located at Suria KLCC, Lot G-41, ground floor, 50088.