
Stepping away from the bold and dynamic dragon, 2025 welcomes the Year of the Snake—a symbol of introspection, wisdom, and transformation. As Lunar New Year approaches, brands are already embracing the allure of the iconic serpent, infusing their collections with a touch of festive sophistication.
From elegant snake motifs to entire collections in auspicious shades of red and gold, there’s plenty to catch the eye. Adding to the excitement are unique reinterpretations of signature archival pieces. Whether you’re planning to dazzle in vibrant red or prefer the understated elegance of a neutral palette, these exclusive releases promise to help you ring in the Lunar New Year in style.
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BURBERRY
Photographed by Walter Pfeiffer, Burberry's latest Lunar New Year campaign features actor and Brand Ambassador Zhang Jingyi showcasing the brand's newest offerings. The campaign also highlights exquisite bamboo art sculptures crafted by renowned Chinese artist Qian Lihuai. In tribute to the Year of the Snake, bamboo strips are meticulously handwoven into abstract, serpentine forms, symbolising themes of connectivity, family, and love.
The capsule collection presents a versatile selection of apparel, including outerwear, a trench dress, and jersey separates. Adding to the festive spirit, a new seasonal iteration of the iconic Burberry Check has also been unveiled.
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PRADA
While the snake is typically viewed as a solitary creature, Prada reinterprets the snake into a symbol of community for its latest Chinese New Year campaign. Photographed by Oliver Hadlee Pearch, the series of visuals feature a diverse cast of individuals including brand ambassadors Jia Ling, Li Xian and Ma Long, artists Peng Wei and Zhang Enli as well as models Du Juan and Ju Xiaowen. The dynamic personalities stand together in a row to create a snake-like chain of human silhouettes, representing a shared affinity amongst one another.
The new collection presents an exclusive selection of ready-to-wear and accessories for both men and women. Academia-inspired ensembles like matching twinsets, sharply tailored blazers and dresses with refined appliqués ran the gamut. Meanwhile, leather goods include a top-handle cubic bag with gold-toned hardware, a minimal tote, as well as a shoulder bag with removable tricks.
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GUCCI
Gucci rings in the Lunar New Year with a new campaign and collection starring Global Brand Ambassadors Ni Ni and Xiao Zhan. Celebrating family and tradition, the campaign beautifully captures intimate moments between two families, offering a glimpse into festive rituals and the joy of coming together.
With the serpent deeply rooted in Gucci's heritage, the motif takes centre stage in the collection, seamlessly woven into ready-to-wear pieces and accessories. Available in two striking colour combinations, the snake motif graces silk scarves, the iconic GG Monogram bags, and an array of other statement pieces, blending timeless elegance with festive charm.
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CHLOÉ
This Lunar New Year, Chloé infuses its bohemian flair with intricate designs reminiscent of traditional Chinese clothing. The exclusive capsule collection presents classic silhouettes refreshed in bold hues and feature coiling serpent motifs inspired by a snake embroidered dress designed by the late Karl Lagerfeld. In addition, the Bracelet Hobo Bag and Camera Bag, two of its key bags for 2024, have also undergone a festive facelift and are now dressed in a striking crimson hue. Other small leather goods that are refreshed in this same colourway include the Spin Flap Wallet on Chain—a rectangular purse affixed with a sleek golden chain and a series of whimsical charms.
TOM FORD
Chinese New Year may be synonymous with bold colours and intricate prints, but Tom Ford proves that understated sophistication can make just as powerful a statement. For the New York-based label's Lunar New Year capsule—featuring just two meticulously crafted tops—both pieces come in an opulent ivory hue, embroidered with a subtle gold Tom Ford logo.
The women’s knit tank top is styled with a matching cardigan, complete with bold metallic buttons, while the men’s long-sleeved polo shirt is elegantly finished with mother-of-pearl fastenings. This exclusive collection is available for a limited time at the newly opened Tom Ford boutique in Singapore.
FENDI
This Lunar New Year coincides with Fendi’s centenary, a milestone that celebrates the brand’s vibrant heritage and enduring creative legacy. To mark the occasion, Fendi has unveiled FENDI Eyes—a capsule collection that reimagines the Italian label's most iconic sartorial codes.
Designed for both women and men, the collection offers a playful twist on the brand’s signature "monster eye" motif, which appears on coveted pieces such as the Mini Peekaboo and Baguette bags. Adding to the collection’s allure, Fendi revisits its orchid print, a design first introduced in the Spring/Summer 2015 collection, seamlessly blending past and present in a celebration of style and innovation.
TORY BURCH
Tory Burch ushers in the Year of the Snake with a limited-edition capsule collection. Highlighting elegant serpent motifs, the collection features standout pieces such as the T Monogram Mini N/S Tote, complete with enamel handles designed to mimic the sleek curves of the snake. Other highlights include a wool cardigan adorned with an embellished serpent and a selection of intricate jewellery, blending sophistication with symbolic charm.
MAX MARA
Max Mara blends tradition with contemporary style for its latest Lunar New Year collection. With the snake being a revered symbol of wisdom, elegance and intelligence, each piece in the exclusive collection is crafted to embody these characteristics.
This time, Max Mara shines the spotlight on outerwear with red-hot iterations of its most timeless pieces. For instance, the Teddy Bear Icon coat and the 101810 Icon Coat are now reimagined with a custom silk twill lining, alongside a sophisticated floral embroidery pattern on the latter. Completing the collection are sweaters, dresses, and t-shirts featuring delicate floral prints and embroidered reinterpretations of the letter "M".
LORO PIANA
Loro Piana rings in the new year by reinterpreting some of its most iconic pieces: The Bomber, the Grande Unita scarf, the Extra Pocket, and the White Sole shoes. The Bomber, in particular, is now available in seven new iterations, including styles crafted from merino shearling and silk wool, as well as a knitwear version featuring suede leather inserts. Accessories such as baseball caps and the Grande Unita scarf have also been refreshed, now adorned with snake motifs, adding a symbolic touch to the brand’s timeless elegance.
LOEWE
As a Maison that prides itself on uplifting artisans and craftsmanship, Loewe has an annual tradition of spotlighting different facets of Chinese craft to celebrate the Lunar New Year. For 2025, the Spanish label pays homage to the traditional art of cloisonné—a decorative enamel technique that uses metal wire enclosures shaped into patterns and motifs.
Loewe has partnered with third-generation enameller Xiong Songtao to create two sets of cloisonné works: a Nest bag with a snake head and lotus motifs as well as playful necklaces with snake, monkey and cloud pendants. Cloisonné techniques are also incorporated into a series of special edition bags that include clutches modelled after the shape of a cloud and a coiled snake, as well as the iconic Puzzle bag and Pebble Bucket animated with 3D effect clouds.
ACNE STUDIOS
Acne Studios has launched its exclusive Year of the Snake collection, featuring brand ambassador Sandra Ma. Capturing the bold spirit of the serpent, the capsule includes a striking crimson ruffle strap dress with python-print detailing, along with several t-shirts embellished with python motifs and crystal accents. In addition to ready-to-wear, the Stockholm-based label has introduced a classic wool mohair scarf in a rich red gradient and a new iteration of the Bowlina bag, crafted in embossed leather.
SELF-PORTRAIT
Shot by photographer Feng Li, Self-Portrait's Lunar New Year campaign stars global brand ambassador Zhao Liying, who dazzles in a series of feminine, captivating ensembles. Reimagining festive celebration through a contemporary lens, the capsule showcases a diverse selection of striking eveningwear and impeccably tailored separates, all presented in a sophisticated palette of crimson red, soft blush, and champagne tones.
POLÈNE
Polène has recently unveiled its Lopio bag to celebrate the Lunar New Year. Crafted by skilled leather artisans in Spain, this bucket bag draws inspiration from the Lantern Festival, with twelve carefully assembled leather panels that overlap in a stunning accordion style. Finished in a rich garnet hue, the bag is embossed with a snake motif on its base and comes with a pouch made from textured leather, adding a distinctive touch to this elegant design.
EVISU
EVISU's Lunar New Year capsule collection celebrates the transition to the Year of the Snake, blending traditional symbolism with contemporary design. The collection features a lunar zodiac emblem that embodies protection and luck, incorporating elements like a Shime nawa wreath, a gold dragon transitioning into a red snake adorned with peony patterns, and traditional Japanese motifs. Additional details include embroidered fans, wooden blocks for writing wishes, and Sashiko embroidery with a snakeskin pattern. Limited edition denim jackets and jeans, crafted from gold selvedge denim, highlight exceptional craftsmanship, while a red or black souvenir jacket showcases the Year of the Snake emblem.
Completing the collection are sweatshirts and t-shirts, all designed with meticulous attention to detail. Each denim piece is presented in a luxurious box set, limited to 400 worldwide. The campaign, featuring mini fireworks, captures the vibrancy of new beginnings, wishing abundance and prosperity for the Lunar New Year.