Burberry To Release A Monogram Collection For Everyone, Fronted By Gigi Hadid

Even without the Internet, one couldn’t have escaped the declaration of Burberry’s new era last year. Its loudhailer, a Peter Saville co-designed TB monogram, was seen and heard the world over—printed on buses in Hong Kong, cabs in London, beach umbrellas in New York, and projected on the Global Harbour in Shanghai. On Riccardo Tisci‘s debut runway, it danced across paper-thin blouses and weightless silks, and autographed the tees, jumpers and sweatpants of the brand’s Supreme-style monthly drops, the B Series. Now in house hues of beige and brown, and with the addition of red, white and black stripes, it’s the linchpin of Burberry’s upcoming Monogram collection.

Spanning ready-to-wear, accessories and a yoga mat, the range upholds Tisci’s vision of inclusivity at Burberry, and is anchored by four key characters—the girl, boy, lady and gentleman—role-played by Gigi Hadid in its campaign.

The Burberry Monogram campaign featuring Gigi Hadid as (from left) the boy, gentleman, girl and lady.
The Burberry Monogram campaign featuring Gigi Hadid as (from left) the boy, gentleman, girl and lady.

“What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand,” said Tisci. “Alongside some of the most talented creative icons of today and tomorrow, I am so proud of what we achieved together with this campaign.” The all-star team included lensman Nick Knight, stylist Katy England, makeup artist Isamaya Ffrench, hair stylist Gary Gill and art director Peter Saville.

Hadid on set for the Monogram collection campaign.
Hadid on set for the Monogram collection campaign.

While the collection will offer up garments such as a car coat, shirts, skirts and trousers, we have for now close-ups of the accessories:

Burberry Monogram tote bag
Burberry Monogram tote bag
Burberry Monogram crossbody bag
Burberry Monogram crossbody bag
Burberry Monogram backpack
Burberry Monogram backpack
Burberry Monogram bum bag
Burberry Monogram bum bag
Burberry Monogram sneakers
Burberry Monogram sneakers

Burberry Monogram scarf

Burberry Monogram scarf

The Monogram collection (prices range from S$280 for a beanie to S$2,190 for a travel bag) will be available online and exclusively at the Burberry boutique located in The Shoppes Marina Bay Sands from 22 May.