Sharing is caring and with the social media world, a hidden gem of a beauty product could become tomorrow's viral sensation. These brands, however, have served a slew of hits time and time again. From skin savers to glow-getters, here are the seven beauty brands taking the internet (and our wallets) by storm.
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Kosas
Perfect for the clean girl look, Kosas has been one of the hottest brands online and off for the past few years. From dermatologists to TikTok creators, people have been hooked on its natural glowy finishes and nourishing skincare formulas, with videos seen by the millions on their social platform.
YSL Beauty
Sophisticated and chic, YSL Beauty is a luxury classic for the ultimate cool girl. Having arrived on our shores in Singapore recently, people can't get enough of the Loveshine collection which consists of its Candy Glaze Gloss Stick and Loveshine Lipstick.
Sol de Janeiro
Deliciously sweet and incredibly moisturising, Sol de Janeiro's range of hair and body products brings the best of Brazil to you. With skincare ingredients local to the country, social media adores the iconic Brazilian Bum Bum Cream and its floral gourmand scents.
KraveBeauty
Founded by skincare content creator Liah Yoo, KraveBeauty is a South Korean skincare brand that is cutting through the noise of social media and has the beauty industry riveted. Known for its simple and gentle yet effective products like the Oat So Simple Water Cream, Singaporean creators rejoiced when the brand launched in Sephora stores nationwide last month.
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Glow Recipe
K-beauty skincare brand Glow Recipe is all about clinically effective and fruit-forward skincare for glowy skin. Their Watermelon Glow Niacinamide Hue Drops Serum has been hot on social media for its versatile bronzed glow that works for all skin types.
Drunk Elephant
When it comes to viral beauty, you'll know the craze around Drunk Elephant. Delivering skin-benefiting formulas, the skincare brand's hashtag on TikTok has over 200 thousand posts with their skincare smoothie combinations and tinted drops used by TikTok superstar Alix Earle.
Charlotte Tilbury
Bombshell personified, Charlotte Tilbury is letting all women fulfil their goddess fantasies. From their cult favourite Pillowtalk collection and their Airbrushed Flawless Finish Powder to their smash hit Light Wands, beauty junkies are enraptured.