Nearly two years after its debut, Hailey Bieber is once again making waves in the beauty world as Rhode announces a reformulation of its cult-favourite Peptide Lip Treatment. Set to launch on 14 August 2025, the update follows two years of development shaped by user feedback.
"Peptide lip treatment was one of the first products we ever made. It’s been with us since Rhode launched and quickly became one of your forever essentials. Inspired by your feedback, we’re so excited to share that an improved version of the formula is on the way. Same nourishing gloss you know and love, now with a lasting smooth texture," the brand wrote on Instagram to their 3.4 million followers.
They went on to explain, "It was so important that we resolve the grainy feel that developed in some lip treats and tints over time. We took our time over the past two years by researching, experimenting, and testing to find a solution. Our biggest upgrade was switching the shea butter from a solid to a liquid form, ensuring it glides on smoothly and maintains a consistently even texture. Feels just like the original, with the same skincare benefits and a little more cushion and richness for a comfy application."
Related article: 2026’s Biggest Beauty Trend? According To Marc Jacobs, Romanticism
Related article: What The ELLE Are Princess Nails?
As someone who’s tried the viral lippie myself, I can say the update was much needed. As much as I adore the ultra-wearable shades and the adorable Lip Case—complete with its range of matching hues—the grainy finish was the one thing that kept me from repurchasing. Great for my wallet, not so great for a beauty junkie with major FOMO. With the revamped formula, the treatment promises the same shine and hydration, now with a smoother glide upon application.
The rollout begins with the newest limited-edition hue, Lemontini—a lemon-yellow shade with gold shimmer and a zesty flavour inspired by the beloved cocktail—before expanding to the rest of the collection.
Related article: An Expert Review Of Hailey Bieber’s Beauty Line, Rhode Skin
Rhode is also expanding its Pocket Blush range with two new shades: Tan Line, a pink-tan hue, and Sun Soak, a warm spiced orange. Both will debut in limited-edition packaging featuring a lemon-yellow Rhode logo, before transitioning into the brand’s core collection—delivering a summertime flush all year round.
The new Lemontini Lip Peptide Treatment and Pocket Blushes will launch on 14 August 2025 on its website.