Great skin doesn’t just react—it responds. In its latest breakthrough, Clé de Peau Beauté introduces a new generation of The Serum, the essential first step of its Key Radiance Care regime. Reimagined for 2024, this reformulation marks a scientific leap forward—activating what the brand calls Skin Intelligence, the skin’s innate ability to sense, adapt and protect itself.

At the heart of the innovation is the discovery of sensor proteins—tiny but mighty elements that act as your skin’s internal radar. Like a search-and-rescue team, they detect harmful stimuli and expel them before damage occurs, thereby activating your skin’s natural ability to protect and repair itself.

Flower Power

The key lies in nature’s own defender: The Radiant Lily. Sustainably sourced from the remote mountains of Southern France, this resilient bloom has endured extreme climates for over 3,500 years. It’s extracted using eco-conscious microwave technology—36 times faster than traditional methods—to preserve potency while reducing carbon emissions. The resulting Radiant Lily Extract is a powerful botanical concentrate, scientifically proven to multiply sensor proteins, restore the skin barrier, and improve hydration at a cellular level. Lemon Myrtle Extract is also added, essential for healthy epidermal turnover and the preservation of the skin’s Youth-Sustaining Protein, which is responsible for youthful, baby-soft skin.

Clinical results are impressive: In just seven days, skin appears smoother and fine lines are visibly reduced. After four weeks, users report a renewed, reborn complexion that is more radiant, even-toned, and resilient. Nearly 99 per cent of respondents agree that The Serum revives the youthful appearance of their skin and enhances its natural ability to defend, repair and glow from within. Numbers aside, the experience is equally sensorial. Its watery texture melts into the skin on contact, leaving a soft satiny finish and a lingering fresh floral scent that turns skincare into a wellness ritual.

A Complete Ritual

Designed as the very first step after cleansing, The Serum prepares the skin to fully absorb subsequent treatments in the Key Radiance Care line—which now incorporates Radiant Lily across the board. Lotions are enhanced with Fortified Amino Ferment, a rice koji-derived ingredient rich in Natural Moisturising Factors (NMF), boosting hydration and resilience to dryness. Moisturisers feature Day and Night Rhythm Fine-Tune Technologies that support the skin’s circadian rhythm, promoting elasticity and firmness around the clock.

Beyond its skin benefits, The Serum is also a product with purpose. A portion of proceeds contributes to Clé de Peau Beauté’s philanthropic partnership with UNICEF—unlocking access to education for underprivileged girls through its global Power of Radiance initiative.

For those seeking a skincare regime backed by over 40 years of cutting-edge research, The Serum offers more than visible results. It signals a smarter future for skin—where beauty is not just restored, but intelligently awakened.

Show this to redeem a seven-day The Serum trial kit at Clé de Peau Beauté counters, valid until 31 July 2025. Terms and conditions apply.