Brooklyn-based hair care brand amika is headed to our shores this month with their in-store assortment at Sephora Singapore that will feature several of their best-selling products. Referred to as “friend” in Esperanto, the brand released 11 collections created for every hair type, texture, and style – true to the brand’s optimism towards the power of community and the beauty of diversity. 

Kicking off with the classics, amika is proud to introduce its iconic signature collection. Each product is powered by their superfruit soul, the sea buckthorn; a potent berry that nourishes your skin, scalp and strands. Designed for all hair types – nourish, cleanse, moisturise and protect your luscious locks with some of our top picks:

1. Perk Up Talc-free Dry Shampoo (150ml)

It is no doubt why this is the #1 Bestselling Dry Shampoo in the US – made with natural rice starch, it leaves no white residue, absorbs more excess oil and reduces odour. It’s the perfect example of why we think this talc-free dry shampoo is your new alternative to a healthier, happier scalp. Bid your flat hair days adieu, and say hello to instant and fresh looks.

2. The Wizard Silicone-Free Detangling Primer (150ml)

Get ready to work your magic on tangled and frizzy hair with amika’s iconic detangling primer. Infused with squalene, the wizard silicone-free detangling primer hydrates and protects your hair against 450 ° F heat. Additional fatty acids (omega 7), vitamin C and gluten-contributing ingredients – even the most sensitive, damaged hair can enjoy this detangling wizardry.

3. Normcore Sulfate Free Shampoo (275ml)

The normcore sulfate free shampoo earns its "signature" status by being more than just a cleansing product. Paired with the normcore signature conditioner, it provides nourishment and softness with a delightful blend of vitamins and antioxidants. The product is a crowd favourite – a coconut acid that foams up effortlessly with gentle cleansing properties. 

A bonus: amika offers a select range of eco-friendly refill pouches for their shampoos and conditioners for when you’re running low!

Supply your hair with the pampering it deserves. Step into the new year with a fresh and transformed hair game.

amika will be available online at sephora.sg from 11 January, and in-stores islandwide from 25 January.