A Glimpse Inside Drunk Elephant’s Pop-Up Store In New York’s Soho District

If you’re a Drunk Elephant fan and happen to be in New York in the week ahead, you’re in for a treat.

Last Friday, Drunk Elephant, the Houston-based cult-loved skincare brand opened doors to their highly-anticipated pop-up store, House of Drunk, along Crosby Street in the Soho district of New York City.

This comes as the brand’s third-ever pop-up store—the first was held in London in October 2018, followed by another in Singapore’s Sephora ION Orchard outlet when the brand launched locally in November 2018.

The pop-up store runs from the 14th through 23rd June 2019 at 89 Crosby Street, Soho, New York City. Image courtesy of Drunk Elephant
The pop-up store runs from the 14th through 23rd June 2019 at 89 Crosby Street, Soho, New York City. Image courtesy of Drunk Elephant

On Monday, 10th June, the founder Tiffany Masterson kicked off the pop-up store with a private launch party with global media friends and key beauty influencers. Representing Singapore were ELLE Singapore and the influencers, Christabel Chua (you probably know her as @bellywelljelly), and Isabel Tan (or @prettyfrowns).

Founder of Drunk Elephant, Tiffany Masterson (pictured right), at the House of Drunk launch. Image courtesy of Drunk Elephant
Founder of Drunk Elephant, Tiffany Masterson (pictured right), at the House of Drunk launch. Image courtesy of Drunk Elephant
Christabel Chua (left) poses for a picture with Isabel Tan. Image courtesy of Drunk Elephant
Christabel Chua (left) poses for a picture with Isabel Tan. Image courtesy of Drunk Elephant

The next day, the very same crowd was once again invited back to the store for an intimate panel discussion with Masterson’s personal friends in the industry, namely Leandra Medine, founder of Man Repeller, Dr. Frank Lipman, a South African-born and New York-based celebrity doctor known for his expertise in integrative medicine, Melisse Gelula, co-founder of the wellness publication, Well + Good, Jane Larkworthy, beauty editor-at-large at The Cut, and the American actress, Jenny Mollen.

On the 12th June evening, Sephora US’s VIB (or the Very Important Beauty Insiders) members were offered an exclusive walkthrough of the space. The next evening, friends and family, including the businesses in the neighbourhood were invited to tour the space. And when it came to the 14th June, the House of Drunk was officially open to the public.

The Lala Retro Whipped Cream, a lightweight moisturising cream, has now been reformulated to include ceramides. Image courtesy of Drunk Elephant
The Lala Retro Whipped Cream, a lightweight moisturising cream, has now been reformulated to include ceramides. Image courtesy of Drunk Elephant

In the space, fans will find a display of the entire Drunk Elephant range, including a reformulated Lala Retro Whipped Cream (S$86, currently sold out on Sephora.sg). “You’re not missing out on anything. We’ve added ceramides and it’s only gotten better,” says Tiffany Masterson in a private interview with ELLE Singapore at the House of Drunk.

Tiffany Masterson (left) posing for a shot in the Lala Retro Whipped Cream photo booth. Image courtesy of Drunk Elephant
Tiffany Masterson (left) posing for a shot in the Lala Retro Whipped Cream photo booth. Image courtesy of Drunk Elephant

Other merchandise, including T-shirts, hoodies, caps, and tote bags are available for purchase at the pop-up.

There are four days left to the House of Drunk. Here’s the schedule:

Shop Drunk Elephant’s skincare products at Sephora Singapore.